A Munich innovation that folds flat when stored and unfolds for travel. We optimized their Shopify storefront, animated the story, built a custom checkout module — and now we're packing for the next trip: a dedicated B2B storefront.
Foldpacs solved a problem every city apartment knows: where do you keep the suitcase? Their hard-shell case folds flat when stored and unfolds for travel — with 4 double 360° easy-spin wheels, 6 carry handles and a retractable trolley handle, in anthracite and dark blue.
A genuinely innovative product selling across the EU, UK and beyond — featured in the press, loved by design-minded travellers.
Foldpacs came for storefront improvements — and stayed for a growth partnership that keeps compounding.
Video-first hero, product storytelling with animation, and a frictionless path to checkout — including a custom checkout module tailored to how Foldpacs sells across the EU, UK and beyond.
Every improvement is measured through the ongoing CRO loop: test, learn, ship, repeat.
Theme performance, image strategy and cleanup — pages that load as smoothly as the wheels spin.
shippedScroll and product animations that show the fold — the "aha" moment — right on the page.
shippedA checkout extension built around Foldpacs' flow — fewer steps, fewer drop-offs.
shippedMarkets, currencies and languages (EN·DE·ES) kept tidy across 25+ countries.
shippedContinuous conversion work: hypotheses, tests and refinements shipping regularly.
ongoingBA-driven discovery of the wholesale opportunity: buyers, flows, pricing logic.
ongoingThe next chapter: a dedicated B2B site in preparation, designed with BA & CRO from day one.
in progressClean data behind every decision — funnels, events and reporting that leadership can trust.
ongoingWe didn't launch and leave. We're in the standups, on the roadmap, packing for what's next.
ongoingTheme, speed, UX and tracking reviewed — the highest-impact improvements shipped first.
The product's magic is the fold — we built the storefront animations that let visitors feel it.
A tailored checkout extension for the B2C flow — smoother, faster, converting better.
Ongoing testing and refinement across the funnel — small wins, shipped continuously.
Together with business analysis and CRO, we're preparing the launch of a dedicated B2B site — the current store stays B2C, the new one opens the wholesale runway.
Tell us where your store is today. We'll study it, map the route, and hand you a free itemized estimate — no pressure, no strings.